All librarians and bookstore clerks probably have had to deal with the person who comes in to find a book and all they can tell you is the cover colour. If it hasn't happened to you, I'm sure you've at least hear stories about it.

Last year, San Francisco's
Adobe Bookshop was the place to be for these colour seekers. For one week it shelved all its stock according to colour. Check out the
NPR interview on the
project.
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