I get a daily email newsletter called Shelf Awareness, and in today's edition was the following article. What a brilliant idea!
Weller's Readers in the Window
Cool idea of the day. Every afternoon through Christmas Eve, volunteer readers sit in the windows of Sam Weller's Zion Bookstore, Salt Lake City, Utah, the Salt Lake Tribune reported.
"Decorated like a living room, the window is warm and comes stocked with snacks and hot drinks," the paper wrote. "When the store set out criteria for the window, it asked for all kinds of families--however people defined the term. So far, readers who signed up range from teenage friends to couples on dates to a grandfather and his grandson. 'It's everyone,' said Jennifer Nielsen, who is in charge of decorating the store's windows and coordinating the readers' shifts. 'All the customers have loved it.' "
Most people read, silently or aloud, but some have played board games or chat. Friends and family of readers receive a discount on purchases while the readers are reading. Readers themselves receive a discount after their face time is up.
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1 comment:
I've been to Sam Weller's Book Store. It may have another location. It was in downtown Salt Lake City, and had red ribbons hung from the ceiling of their reference section (building codes of many eras, etc.)
A.
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